How to build a Data Governance Strategy?
Data governance is a way to ensure that you can trust the data that your company uses. It’s…
What is Data Governance and why is it important?
Data governance is the set of policies and processes that ensure data is consistent and reliable across an…
The importance of marketing operations in the success of a marketing campaign.
If you’ve ever run a marketing campaign for an e-commerce business, you know that it can be very…
Marketing Operations vs Sales Operations: What is the difference?
Marketing and sales operations have similar goals, but they take different approaches. Marketing operations focus on customer acquisition…
MarketingOps: The Work Horse Behind Marketing: a blog about marketing operations and how they keep things running.
If you’re reading this, odds are that you’re already a fan of marketing operations. Chances are also good…